Objective first. Context second. Show the work.

01 · Define the objective

Know what the work is for.

Good media and good local information both get better when the question is clear. What needs to be understood? What is missing? Which details matter, and which ones are noise?

That keeps the output focused rather than generic.

02 · Use the right viewpoint

Ground and aerial perspectives answer different questions.

Aerial media can explain scale, orientation, access, surroundings, and movement. Ground-level media can explain texture, condition, architecture, and the human-scale experience of a place.

The strongest treatment uses each perspective only when it adds information.

03 · Source the facts

Use the authority responsible for the information.

Local planning claims should point to City sources. Road projects should point to the responsible transportation agency. Military move guidance should point to Military OneSource, JBSA, DTMO, or another responsible agency.

Original observations add context, but they should not replace an official source when the fact belongs to one.

04 · Be specific

San Antonio changes block by block.

Broad labels are useful for orientation, but the interesting details usually live at a smaller scale: a corridor, a planning district, a development pattern, a landmark, or a particular piece of infrastructure.

The local guides are designed to get more specific as the evidence gets better.

05 · Show the evidence

Original work is stronger than generic claims.

Photography, aerial video, dated field observations, official documents, and clearly attributed sources make a better foundation than unsupported adjectives.

That is the standard behind Brick & Bearing, the San Antonio guides, and the military PCS resources on this site.